The Importance of Film Trailers in the Film Industry.

               Trailers are considered a part of film advertising and are released weeks or months before the original film itself. Trailers are there to give the audience a taste of what the whole film is going to be about and also to get them excited and curious to see the whole film. Film trailers last for up to two and a half minutes and can’t any longer than that.

               A trailer consists of several different sequences from the original film to give the audience an overall idea about the whole film. A trailer is often accompanied by tense, upbeat, non-diegetic sound, which builds up tension and adds excitement, which results in people wanting to see the film when it’s released in the cinemas. The film trailers are a bit exaggerated on purpose by using different effects to get the audience more amazed. The different sequences put together are chosen purposely and are often in a different order you would see them appear in the whole film, this increases the audience’s interest about the film as it makes them feel amazed by the trailer, so then they would go and see the film when its released.

              Some film trailers have special effects in some scenes, which were not planned to appear in the whole film. This actually works quite well as it increases audience’s curiosity and makes them more willing to see the released film which helps the film become a blockbuster. In modern days the film trailers are being shown through different media channels such as television and the internet to create more awareness for the film. When a trailer is shown in the television it is often shorter than the official trailer, this is quite effective as the sequences then are even more squeezed in and hurried showing the most interesting parts of the film, which becomes very appealing to the audience. Often now there are different film trailers released, which are made even before the whole film has been finished and is in the process of making. This is so that the editors have a go at an unedited smooth version of the original film, this is very helpful because then the editor will know what clips are good to put in the whole film.

              The music sequences in a film trailer are often not a part of the original soundtrack list, which would be used, in the whole film. The music in the trailer is most likely to be more jumpy and louder than usual to make the audience feel the urge to see the whole film.  In some other trailers the sound is more silent and or it starts from the second sequence so that the audience can focus on the speech first and then build up emotions and connect with the film through the sound that can give the audience Goosebumps when they hear it. The credits in a trailer often consist of the production company, the cast and the film crew and the distributors of the film. A trailer is also a form of market research for the film; it allows the film makers to get different views and reactions from the audience. Different people view different situations differently which is why it allows the marketing people to tailor their actions to fulfill the market’s needs.

             The majority of people going to the cinema are between the age of 18 to 25 that’s why it is very important for the trailers to be tailored to their needs and be consisting of what they would expect from a certain film. The quality of the trailer decides on the number of cinema tickets to be sold for the upcoming movie. This is why if the trailer is great then it is most likely that the film will become successful at least from the number of tickets sold. This is all because the impression from the trailer decides on whether or not a person is going to want to pay for a cinema ticket to see the whole film. Demographics of the trailer are the main aspect of a good trailer. The choice of characters, their costumes, the sound, and the way it looks all influence the decision of going to see the film.

              Overall a trailer is one of the most important parts of marketing a film as it creates a worldwide awareness and attract large amounts of audiences which wouldn’t exist if there was no trailers or if they were not made up to a good standard. If there was no trailer before the film then there would be no audience for the film. A trailer has a job of getting people to go to the cinema and watch the film and it does that by controlling the consumers’ emotions. It is important to make a very good trailer as that first impression people get when watching the trailer decides on whether they will go to see the whole film.