Audience Research

BBFC (British Board of Film Classification)

I have used the BBFC website to find out what would be the most suitable rating for my trailer. I found that in 15 certificate films there is allowed to be strong violence, strong language, discrimination, drugs, sexual references as well as sexual activity. Although some of these have a limit as to how much of it is allowed in the film. Films containing use of drugs can only classify for a 15 certificate if the drug use isn't promoted or encouraged in any way and has to be justified by the context of the film.

I have also looked at 12A rating as it's how The Fault In Our Stars was rated. I found that in 12A or 12 rated films there is allowed to be some minor use of strong language, sexual references or violence as long as it's used in the right manner and isn't showed that much in the film. However a film which contains some form of discrimination is unlikely to be passed as 12 or 12A. Considering the content of my film trailer I think that this rating is slightly too low as we have some stereotypical choice in characters which might be considered as discrimination. Looking at all the information I researched I think that 15 rating is the best one for my product. However the content of my trailer isn't actually that intense therefore the trailer might be seen by younger viewers which might also attract some wider audiences.